ENMU introduces Greyhound Grind coffee to benefit student scholarships
PORTALES, NM – June 18, 2021 – Eastern New Mexico University is proud to announce a partnership with Red Rock Roasters of Albuquerque, producing the ENMU-branded coffee, Greyhound Grind. A portion of every bag purchased benefits ENMU student scholarships.
The coffee will be available online at https://www.enmu.edu/GreyhoundGrind, and will soon be on sale locally at Sweetwaters at Landalls or Farmers Country Market in Portales.
Sweetwaters owner – and ENMU alumnus – Landall Goolsby made the recommendation of Red Rock Roasters as the perfect partner for Eastern to market the Greyhound Grind. Founded in 1993, Red Rock Roasters takes the craft of coffee roasting seriously, having won the New Mexico Coffee Roaster Competition in 2018 and is the only New Mexico-based roaster to score more than 90 points in a tasting by the Coffee Review website.
“We are so excited to partner with ENMU to offer Greyhound Grind,” said Rachel Langer of Red Rock Roasters. “We took inspiration from the rugged natural beauty of the Llano Estacado, in which Portales is situated, and developed a medium-dark blend with great body and a long, sweet, chocolaty finish. We think it’s going to be a real crowd-pleaser.”
“The partnership with our valued alumnus, Landall Goolsby, pairs Eastern with a great community business,” said ENMU Chancellor and President Patrice Caldwell. “It’s excellent coffee and a terrific opportunity to have your caffeine and help ENMU students. I plan to order a big supply.”
The Greyhound Grind name was chosen from more than 200 submissions.
